Whether you sell goods or services online or use your website to drive customers to your local business, online video can always help drive more sales. Everywhere you turn, you run into videos. Videos are of different types like funny videos, informational videos, product review videos, explainer videos etc.

“Video Marketing” is what “Wall Street Journal” has referred to as a platform that will be one of the “best performing formats for online marketing”. And the facts in the recent past have proved this to be true. Smart businesses use video marketing as a tactic to improve consumer engagement, click-throughs, and traffic.


  • A study provided by Implix showed that including video in emails increased open rates by 5.6% and click-through-rates by 96.38% when compared to emails that did not contain videos.
  • Red Bull has created an incredibly powerful brand, largely through the use of online videos. Its YouTube channel grew by nearly 250,000 subscribers in January 2013 alone, taking it to a total of 1,452,411. Now if that’s not a successful brand, we don’t know what is.
  • Zappos reported that they received 250,000 visits from YouTube last year. That’s more than the entire population of St. Petersburg, FL. Though we may not be able to achieve Zappos-like success, but we can always achieve success that is more relevant to our business.
  • Recent forecast from Cisco systems that the number of online video consumers will double to 1.5 billion by 2015, with total online video consumption predicted to quadruple.

Benefits: While an article can be fruitful at driving customers to your site, it might not give the desired result every time, whereas a video will always create a deep and lasting impact on the prospects and likely to drive more sales for your business.

In November last year, YouTube surpassed Yahoo for the first time in total U.S search Queries making it the 2nd largest search engine in the U.S, next to its owner, Google. And the reason is simple.

People all over the world are consuming “Video Content” heavily. Nowadays people prefer to watch a video rather then read text online. And this has lead to the popularity of online videos.

Depending on the requirement and targeted population, videos can be created in different ways like:

  • Presentation video – If you’ve got a PowerPoint presentation, you can add your voice narration and you’ve got a video!
  • Live Demo (on-camera) – On camera demonstrations can be one of the most effective videos you can produce.
  • Video E-mail – video email is another great way to connect and engage with your customers, colleagues or prospects.
  • Animated Videos Presentation — animated videos are far more interesting as compare to plain text and are a much better medium to advertise your company.

 Key benefits of Video Marketing

  • Video Marketing attracts a broader consumer audience than written content.
  • Video marketing stimulates the senses more than text.
  • Video marketing enhances the longevity of an online marketing campaign.
  • Video marketing increases search ranking prominence.
  • Video marketing oozes professionalism.
  • Video marketing can rejuvenate ‘tired content’.
  • Video marketing is simple and effective.

Online Video Marketing offers an altogether new approach to standard marketing options, but the major benefits of video is that it has no determined lifespan. Unlike text, which has to be refreshed and updated to bring it back to life, video endures much longer, saving time and saving money, a good combination for any organization.

Ebizindia video creation and publishing Services: Video marketing is one of the best ways to build a brand name and here at EBIZINDIA, we have a highly skilled and dedicated team of professionals, who work on creating promotional videos as per our clients’ requirements. These are published and promoted on the Internet for best results.

We ensure that the videos are of high quality and focus on conveying your key sales message succinctly so that they can draw more traffic and have higher conversion rates. Contact us for discussing your video marketing strategy with us.

While video marketing is not a one-stop solution to fame and fortune, the power of video is undeniable”.

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Recently I attended a pitch-fest competition organised by Sramana Mitra. While there were a few interesting ideas put forth, I was disappointed to see almost all the presenters make a mess of their talk. They used lots of time to deliver little insight into their product and plans.

I have posted 10 tips for effective presentations to Investors on my blog and invite you to check these out and be prepared for make a killing pitch the next time you do so.

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We are pleased to share with you that we have upgraded our web server to solid state hosting with much better CPU and more RAM. All of this results in highly improved loading speed for our websites and also those of our clients hosting their websites with us. As we see it, we are the first company in Kolkata to offer solid state hosting now. We also offer the enhanced speed and security for websites through our partnership with Cloudflare, which can be activated through your Cpanel based control panel directly.

For technically inclined people, we now have a fully solid state drive (SSD) as our main drive where the operating system, websites and the databases lie. This replaces the moving SATA based drives and improves the latency of data by several factors. We do backup our data daily on the regular SATA drives.

We were not getting good support from our earlier hosts and therefore some support calls were getting delayed responses. We have now moved to LiquidWeb on the recommendation of some good friends and let me just say this – we are mightily pleased. They response quickly and the support staff know their job, they do not fire canned messages and leave the rest to us. If you are thinking of getting a dedicated server or a VPS, we are happy to recommend LiquidWeb whole-heartedly.


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Recently I was reviewing the UK phone number validation on a web service we built for a web maintenance client. I noticed that a large number of people have entered phone numbers in the format 447….. instead of the more traditional 07….. and are therefore getting rejected. Just by updating the validation to accept such numbers, we will salvage around 5 leads per day. This is equivalent to 150 more leads per month or 1825 more leads per year. Not bad for 15 minutes of work.

Here is a summary: 

  • Typically UK users enter phone numbers as 020….., 01274….. etc. The mobile numbers are mostly 07…..
  • While this is fairly well standardised, there are some users who enter numbers like 7….. (without the leading zero), or as 447….. (44 is UK country code). A few may try to enter +447….. (technically much more accurate as this will work from anywhere in the world). You should be able to accept these. We have adopted a pre-processing script that converts all these to the much more standardised 020….. or 07….. type formats.
  • Some people also enter numbers like 4407….. where the zero following the 44 is not needed. We also take care of removing these extra zeroes.

These changes are quite small but have allowed us to accept several more submissions and will increase the daily lead count by a nice margin.

Check out your validation routines to locate such blocks and clear them up. Or you can engage our web maintenance team to review and update your entire website.


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How fast do your web pages load? You might know that Google and other search engines now consider page loading speed as a vital factor in ranking your site. In fact, the page speed also helps you keep the users longer on the site because a slow website makes them abandon the site. So what are you doing about it?

There are several ways to improve the loading speed of your pages:

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