Geotechnical Engineering & Survey Operations Management Software

Case study: We recently built operations management software for a company. Here are some details. If you have a similar requirement, talk to us and we can help you streamline your operations too. Client A geotechnical survey company that does geotechnical investigations, highway engineering and bridge design. They are based in Kolkata, India. Remote Site… Read More »

Facility Management System for a Multi-storied Building

We are currently building a Facility Management System for a client. Client Residents of a multi-storied building in Kolkata. We have built the following modules and have aggressive plans to build several other modules to make the management easy for the apartment owners and the management team. Complaints Management The apartment owners and residents can… Read More »

Insurance Agent Website – Quick Tips

I was recently approached by an insurance agent for consulting on Web-based marketing and building a website for the same. Here is the advice I gave him based on his budget and needs: You should have a website built with the home page showing 1-2 special reasons why people should use your services. These could… Read More »

Buy Keywords vs. Research Keywords – Search Intent

I was recently helping a CA firm optimise their web site and found that they were focussing on selling a service – “register a company in Singapore” – on a page targetting a research-intent keyword – “doing business in Singapore”. This clear mismatch in search intent and page copy set me thinking and hence this… Read More »

Faster Websites Get More Business – Quick Tips

What do you do when you come across a slow loading website? Get frustrated, click the BACK button and visit another site, right? Your prospects are also doing the same on your site. A fast web site is very important in today’s world as people are getting more and more restless. Google has openly declared… Read More »

Google Analytics – KPIs for Quick Wins

Do you use Google Analytics on your website? Do you regularly see the stats and identify KPIs which will help you make quick wins? I have listed a few areas which I watch regularly for identifying ideas to improve my results. Most visited pages I give the maximum attention to the top 10 (or 20)… Read More »