Are you making these web security mistakes?

As a business owner in the corporate sector or the MSME sector, you should ensure web security of your website or it may be hacked causing you business loss as well as the maligned reputation. But a lot of us are just happy with having a website, which would pass as “functional” at best and “ineffective”… Read More »

7 Reasons Why Your Business Needs A Custom Software

What is Custom Software Development? Custom Software Development is the process of designing and developing tailor-made software for your specific use-case. The software works for you rather you having to adapt to the working of a standard software package. Why do you need a Custom Software? You have an option to use a standard software… Read More »

8 Effective Ways to Generate B2B Leads Through Website

B2B leads are a big challenge for several website owners. Don’t just set up a corporate presence web site when you can generate leads for your business like a clockwork. Here are the main steps: Increase the traffic coming to the website Make your website engaging for prospects Improve the conversion rate Convert and nurture… Read More »

3S Services – SEO, Speed & Security

The three major properties of a website that help it rank better and get more conversions of visitors to prospects are – SEO, Speed, and Security. If you can take good care of these 3S services, your website can be much more profitable. Let’s understand these in detail: SEO (Search Engine Optimization) Search Engine Optimization… Read More »

Online Product Catalog for Exporters

International travel and exhibitions have become a distant hope for the exporters due to Covid-19 restrictions. However, there is no need for you to stop selling. Catalog24x7, an online product catalog can help you to showcase your products and designs to your customers and book inquiries and orders. Who can use the Product Catalog software? If you export creative… Read More »

Geotechnical Engineering & Survey Operations Management Software

Case study: We recently built operations management software for a company. Here are some details. If you have a similar requirement, talk to us and we can help you streamline your operations too. Client A geotechnical survey company that does geotechnical investigations, highway engineering and bridge design. They are based in Kolkata, India. Remote Site… Read More »

Facility Management System for a Multi-storied Building

We are currently building a Facility Management System for a client. Client Residents of a multi-storied building in Kolkata. Complaints Management We have built custom software for facility management and have aggressive plans to build several other modules. This software makes the management easy for the apartment owners and the management team. The apartment owners… Read More »

Insurance Agent Website – Quick Tips

I was recently approached by an insurance agent for consulting on Web-based marketing and building a website for the same. Here is the advice I gave him based on his budget and needs: You should have a website built with the home page showing 1-2 special reasons why people should use your services. These could… Read More »

Buy Keywords vs. Research Keywords – Search Intent

I was recently helping a CA firm optimise their web site and found that they were focussing on selling a service – “register a company in Singapore” – on a page targetting a research-intent keyword – “doing business in Singapore”. This clear mismatch in search intent and page copy set me thinking and hence this… Read More »

Faster Websites Get More Business – Quick Tips

What do you do when you come across a slow loading website? Get frustrated, click the BACK button and visit other faster websites, right? Your prospects are also doing the same on your site. A fast web site is very important in today’s world as people are getting more and more restless. Google has openly… Read More »