The three major properties of a website that help it rank better and get more conversions of visitors to prospects are – SEO, Speed, and Security. If you can take good care of these 3S services, your website can be much more profitable.
Let’s understand these in detail:
SEO (Search Engine Optimization)
Search Engine Optimization is the process of updating your web site to make it more compatible to the search engines. If the technical parameters of your site and the content are as per the established rules, you rank better and higher. Just this much cannot get you top rankings. However, it is nearly impossible to get top rankings without this.
The traffic coming from Google search (or Bing or any other search engine) is free. Hence, the more the better. Even if you have to resort to paid marketing like Adwords ads, a well-tuned site can result in a lower cost per click. The conversion potential also goes higher, thereby increasing the overall ROI (Return On Investment).
Speed
Google recommends the ideal website load time to be under 3 seconds. The visitors start getting impatient and may bail out if your site loads in more than 3 seconds.
Several factors affect website speed – large graphics and image files, slow servers, and improper loading order for supporting files like JS and CSS. Sites built with Content Management Systems (CMS) often load several files that are not required by your site.
A slow website generally results in a high bounce rate and risk losing potential customers. You can check the page loading time through several tools like webpagetest.org, GTMETRIX and like.
Once you have identified the main culprits, you can take steps to reduce the problems and make the site load faster. Most sites will find that visitors stay on the site for longer periods and they may also see higher number of leads generated.
Security
According to Forbes, 30,000 websites get hacked every day. A secure website minimizes the risk of theft of your data, and phishing attacks launched from your site. It also builds trust among your customers. Google highlights sites not loaded as HTTPS with a “Not secure” label.
Don’t lose vital company and customer data that puts your business at risk. The cost of cleaning up a hacked site is much higher than the cost of applying protection measures. Thus, maintaining site safety is of utmost importance.
The team at eBizIndia, led by the principal consultant Arun Agrawal, is highly skilled and experienced with working on the 3S services and improving the overall website performance.
● We maintain your website for better results with the same investment on getting traffic.
● We update the content – text and graphics as advised by you and as per established norms for better performance.
● We create landing pages to match the page content to the visitor’s intent.
● We improve the web site to be as fast as possible.
● We enhance the website security to make it highly resilient to hacking attacks.