Category Archives: Tips

Insurance Agent Website – Quick Tips

I was recently approached by an insurance agent for consulting on Web-based marketing and building a website for the same. Here is the advice I gave him based on his budget and needs: You should have a website built with the home page showing 1-2 special reasons why people should use your services. These could… Read More »

Buy Keywords vs. Research Keywords – Search Intent

I was recently helping a CA firm optimise their web site and found that they were focussing on selling a service – “register a company in Singapore” – on a page targetting a research-intent keyword – “doing business in Singapore”. This clear mismatch in search intent and page copy set me thinking and hence this… Read More »

Faster Websites Get More Business – Quick Tips

What do you do when you come across a slow loading website? Get frustrated, click the BACK button and visit other faster websites, right? Your prospects are also doing the same on your site. A fast web site is very important in today’s world as people are getting more and more restless. Google has openly… Read More »

Google Analytics – KPIs for Quick Wins

Do you use Google Analytics on your website? Do you regularly see the stats and identify KPIs which will help you make quick wins? I have listed a few areas which I watch regularly for identifying ideas to improve my results. Most visited pages I give the maximum attention to the top 10 (or 20)… Read More »