Category Archives: Tips

Online Product Catalog for Exporters

International travel and exhibitions have become a distant hope for the exporters due to Covid-19 restrictions. However, there is no need for you to stop selling. Catalog24x7, an online product catalog can help you to showcase your products and designs to your customers and book inquiries and orders. Who can use the Product Catalog software? If you export creative… Read More »

Insurance Agent Website – Quick Tips

I was recently approached by an insurance agent for consulting on Web-based marketing and building a website for the same. Here is the advice I gave him based on his budget and needs: You should have a website built with the home page showing 1-2 special reasons why people should use your services. These could… Read More »

Buy Keywords vs. Research Keywords – Search Intent

I was recently helping a CA firm optimise their web site and found that they were focussing on selling a service – “register a company in Singapore” – on a page targetting a research-intent keyword – “doing business in Singapore”. This clear mismatch in search intent and page copy set me thinking and hence this… Read More »

Faster Websites Get More Business – Quick Tips

What do you do when you come across a slow loading website? Get frustrated, click the BACK button and visit other faster websites, right? Your prospects are also doing the same on your site. A fast web site is very important in today’s world as people are getting more and more restless. Google has openly… Read More »

Google Analytics – KPIs for Quick Wins

Do you use Google Analytics on your website? Do you regularly see the stats and identify KPIs which will help you make quick wins? I have listed a few areas which I watch regularly for identifying ideas to improve my results. Most visited pages I give the maximum attention to the top 10 (or 20)… Read More »