Open Rates Falling
Rates dropped 6 months ago and haven't recovered. You changed the subject lines twice. Nothing moved. The real issue is almost certainly technical — not creative.
📧 Email Audit · Email Programme Health Review
Your emails are sending. Are they actually landing?
A six-pillar audit of your entire email programme — deliverability, sequences, campaigns, templates, list health, and compliance — with a scored report and a prioritised action plan.
6
Pillars Audited
3–5 Days
Report Delivery
100%
Money-Back Guarantee
19+
Years Consulting Experience
The Real Problem
When email stops working, most businesses don't know why
Email is still the highest-ROI marketing channel available — ₹36 returned for every ₹1 spent at industry average. So why do most programmes underperform?
Emails Going to Spam
Subscribers who opted in are marking your mail as spam — or it's landing in spam without them seeing it at all. Your sending reputation is bleeding out quietly.
Sequences That Don't Convert
You set up a welcome series three years ago. Nobody has reviewed it since. Subscribers leave the sequence without buying. You don't know where the drop-off is.
List Growing, Revenue Flat
More subscribers every month but email revenue isn't following. Poor segmentation means the right message never reaches the right person at the right moment.
Compliance Exposure
GDPR, CAN-SPAM, India's DPDP Act — the rules tightened again in 2025. A single complaint to a regulator from an improperly handled list costs far more than an audit.
No Idea What to Fix First
You know something is wrong. You don't know whether the priority is authentication, templates, sequences, or list hygiene. So nothing changes, and performance stays flat.
The uncomfortable reality: only 7.6% of sending domains currently enforce DMARC. Inbox placement for unauthenticated senders has collapsed by 38+ percentage points year-on-year. If your programme was set up more than 2 years ago and never audited, there is a high probability that authentication gaps are silently destroying deliverability — regardless of how good the content is.
The Solution
Your Email Programme Health Review
The EPHR Framework audits your email programme across six pillars — each one scored, benchmarked against your industry, and tied to specific recommended actions.
01
Technical Deliverability & Authentication
SPF, DKIM, DMARC, PTR records, blocklist checks, Google Postmaster domain reputation, List-Unsubscribe headers, inbox placement tests, and email header analysis. The foundation everything else rests on.
02
List Health & Segmentation
Bounce rate analysis, unsubscribe and complaint rate trends, opt-in source quality, hygiene history, spam trap exposure, engagement decay by subscriber cohort, and lifecycle segmentation assessment.
03
Campaign Performance Analysis
Every broadcast email benchmarked against your industry. Subject line audit, send timing analysis, content-type mix, top and bottom performers identified, and revenue attribution evaluated.
04
Email Design & Template Quality
HTML structure, inline CSS compliance, Outlook rendering, mobile responsiveness, dark mode compatibility, image-to-text ratio, file size, accessibility, and plain-text version review.
05
Sequence & Automation Architecture
Full lifecycle coverage gap matrix — welcome, onboarding, nurture, re-engagement, cart abandonment, post-purchase, win-back. Per-sequence trigger, timing, branching, and velocity analysis.
06
Compliance & Legal
CAN-SPAM, GDPR (EU/UK), India DPDP Act 2023, and CCPA requirements reviewed. Consent records, suppression list management, and transactional vs marketing separation checked.
The Deliverable
What you receive
A structured DOCX report with scored findings, industry benchmarks, and a prioritised action plan — formatted for sharing with your team or developer.
EPHR Aggregate Score
Overall programme health score (0–100) with a score band: Critical, Needs Work, Good, or Excellent.
Six Pillar Scorecards
Each pillar scored independently against a weighted model — so you know exactly where the programme is strong and where it is leaking.
Findings Table Per Pillar
Item · Status · Severity · Recommendation — every check documented with a clear finding, not a vague suggestion.
Industry Benchmark Comparison
Your open rates, CTR, CTOR, bounce rate, and unsubscribe rate compared against verified benchmarks for your sector.
Lifecycle Coverage Gap Matrix
Every automation stage mapped: which sequences exist, which are weak, and which are missing entirely — with priority ratings.
Prioritised Action Plan
P0 (fix before next send), P1 (this month), P2 (this quarter) — every recommendation sorted by impact and effort.
Email Programme ROI Estimate
A simple model connecting your current metrics to revenue — so you can see what fixing each gap is worth before you act.
Tool Output Appendix
Postmaster screenshots, MXToolbox results, mail-tester scores, and benchmark data included — so findings are evidence-backed, not opinion.
How Scoring Works
Your EPHR score, explained
Each of the six pillars is scored 0–100. A weighted formula produces your overall Email Programme Health Score. Every band maps to a clear posture and next step.
0–40
Critical
Immediate remediation required before the next send. Likely blocklist exposure, authentication failure, or compliance risk.
41–65
Needs Work
Significant gaps present. Programme is functional but losing measurable revenue on every campaign.
66–80
Good
Solid foundation. Targeted improvements in specific pillars will unlock the next level of performance.
81–100
Excellent
Best-in-class programme. Focus on optimisation and testing rather than remediation.
| Pillar | What it measures | Weight |
|---|---|---|
| P1 — Technical Deliverability | Authentication, reputation, headers, inbox placement | 25% |
| P2 — List Health & Segmentation | Bounce rates, hygiene, opt-in quality, engagement decay | 20% |
| P3 — Campaign Performance | Open rates, CTR, CTOR, benchmarks, content mix | 20% |
| P4 — Design & Template Quality | HTML structure, rendering, mobile, accessibility | 15% |
| P5 — Sequence Architecture | Lifecycle coverage, trigger integrity, timing, branching | 15% |
| P6 — Compliance & Legal | CAN-SPAM, GDPR, DPDP Act, suppression management | 5% |
How It Works
From enquiry to report in 4 steps
No lengthy onboarding. No recurring calls. A focused process that respects your time and delivers a complete audit in 3–5 business days.
1
You Submit Your Details
Fill in the form with your name, WhatsApp number, ESP platform, and sending domain. Tell us the audit tier and your primary pain point. We confirm within 4 business hours and share a short data request checklist.
2
We Run the Full EPHR Audit
Our team analyses your programme across all six pillars — running authentication checks, reviewing campaign data against benchmarks, mapping your automation coverage, inspecting HTML templates, and assessing compliance posture.
3
Report in 3–5 Business Days
You receive a polished DOCX report with your EPHR Score, six pillar scorecards, lifecycle gap matrix, industry benchmark comparison, ROI estimate, and a prioritised P0/P1/P2 action plan.
4
Optional Walkthrough Call
Included with the Standard and Full Programme tiers. We walk you through the top findings, answer your questions, and help you prioritise what to fix first for maximum impact.
Simple, Transparent Pricing
Three tiers. One clear price each.
No retainer. No scope creep. Pay once and receive a complete Email Programme Health Review at the tier that matches your needs.
Quick Audit
Deliverability, template quality, and compliance only. Ideal if you have a specific concern — emails going to spam, a new template to validate, or a compliance check before a campaign.
₹15,000
+ 18% GST · ₹17,700 total
- P1 Technical Deliverability (full)
- P4 Template quality review (up to 2 templates)
- P6 Compliance check
- Findings report with P0/P1 actions
- Delivered in 2–3 business days
🎯 Most Popular
Standard Audit
All six pillars, up to 4 automation sequences, and 6 months of campaign data. The complete picture for most growing businesses.
₹30,000
+ 18% GST · ₹35,400 total
- All 6 EPHR pillars
- Up to 4 active sequences audited
- 6 months campaign performance data
- Lifecycle gap matrix
- Industry benchmark comparison
- Email ROI estimate
- P0/P1/P2 prioritised action plan
- 30-minute walkthrough call included
- Delivered in 3–5 business days
Full Programme Audit
All six pillars, all sequences mapped, 12 months of campaign data, and a 1-hour debrief call. For established programmes where email is a primary revenue channel.
₹50,000
+ 18% GST · ₹59,000 total
- All 6 EPHR pillars (comprehensive depth)
- All active sequences audited (no limit)
- 12 months campaign performance data
- Full lifecycle gap matrix with revenue impact estimates per gap
- ESP platform fit assessment
- Transactional email review
- A/B testing history evaluation
- 1-hour debrief call included
- Delivered in 5 business days
Payment by UPI, Net Banking, or Credit/Debit Card. GST invoice issued within 24 hours.
Not sure which tier is right? Call us first →
🛡️
100% Satisfaction Guarantee
We are confident this report will be the clearest, most actionable email analysis your programme has ever had. But if you disagree — if you feel the report doesn't deliver real value for your specific setup — tell us within 7 days of delivery.
We will issue a full refund. No questions asked. No partial refunds. No credits. Your entire payment back.
✅ Not useful → 100% money back. Simple.Get Started
Request your email programme audit
Leave your details and we will be in touch within 4 business hours to confirm your order and share the data request checklist.
Prefer to speak first? 📞 Call +91-9831027107
Common Questions
Frequently Asked Questions
For the Standard and Full tiers, we need: your ESP platform name and a data export of campaigns from the last 6–12 months, your sending domain(s), a screenshot or export of your active automation workflows, and access to Google Postmaster Tools if already set up (not mandatory). We send you a short checklist after you submit the enquiry form. For the Quick Audit, just the sending domain and 2 template HTML files are enough to begin.
Not necessarily. Most of the audit can be done with a read-only guest or auditor login, or with data exports (CSV) from your ESP's reporting section. If read-only access is available in your platform (Mailchimp, Klaviyo, Brevo, ActiveCampaign all support this), that is the simplest option. We never ask for billing or admin-level permissions.
We can audit programmes running on any ESP — Mailchimp, Klaviyo, Brevo (Sendinblue), ActiveCampaign, Mailjet, Zoho Campaigns, Amazon SES, custom SMTP, or any other platform. The deliverability and compliance checks are platform-agnostic. The sequence and campaign analysis approach adapts to whatever data export format your platform provides.
Yes, often more so for smaller programmes. Authentication gaps (SPF, DKIM, DMARC) damage deliverability regardless of list size. A 2,000-subscriber list with proper authentication and one well-designed welcome sequence will outperform a 20,000-subscriber list with broken authentication and no automation. The Quick Audit tier at ₹15,000 is specifically designed for smaller programmes where a targeted review of deliverability and templates is the highest-leverage starting point.
The audit identifies and prioritises every issue with specific, actionable recommendations — it is not a generic checklist. Implementation (fixing authentication records, rebuilding templates, rewriting sequences) is a separate engagement. However, many P0 fixes (like publishing a DMARC record or adding a List-Unsubscribe header) are 15-minute tasks your developer can act on immediately from the report. We can also quote for implementation separately once you receive the report.
Yes. The technical and structural checks (authentication, template HTML, deliverability, compliance) are language-agnostic. For campaign performance and subject line analysis, we assess the structural patterns — length, personalisation, preheader use — rather than the language itself. If your programme serves Indian audiences, we also factor in regional ISPs, mobile-first rendering priorities, and India's DPDP Act 2023 in the compliance pillar.