Invisible to Prominent
How to get found on Google, recommended by ChatGPT and chosen by buyers, wherever they look
How Google and the AI assistants decide whom to recommend, and what to do about it. Eleven short chapters for business owners.
Books by Arun Agrawal
Practical guides from Arun Agrawal, our founder and CEO, for business owners who want to be found, recommended and chosen online. Each one is free to download and updated as search changes.
The author
Arun Agrawal
Arun Agrawal works on one question: when a buyer asks Google or an AI assistant for a supplier, does your business get named? He reviews how businesses appear across Google, AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, Claude and Copilot, and what their websites need so that these systems can find, understand and trust them.
He has worked in information technology since 1986 and has run his own companies throughout. He is the founder and CEO of EbizIndia Consulting Pvt. Ltd., established in 2007, which serves clients in India, the UK and the USA. He is a Charter Member of TiE (The Indus Entrepreneurs).
He holds a Master of Engineering from Jadavpur University, where he was awarded the Gold Medal, and has spoken at events hosted by NASSCOM, TiE, the ICAI and MCCI.