A book by Arun Agrawal
Invisible to Prominent
How to get found on Google, recommended by ChatGPT and chosen by buyers, wherever they look
Your next customer has already made a shortlist. He asked ChatGPT, read the summary Google put above its results, opened a few websites and checked a WhatsApp group. By the time he picks up the phone, three names are on his sheet. No rejection letter arrives if yours is not one of them.
- First edition, 2026
- 130 pages
- Free PDF, no sign-up
Who it is for
For the owner of a good business that strangers never find
In eleven short chapters it shows you how Google and the AI assistants decide whom to recommend, and what to do about it.
Every check uses free tools and exact steps. You do not need an agency to use any of it.
Inside the book
- Why three spellings of your company name cost you enquiries, and the one sheet that fixes it
- What your website must say in its first five seconds on a phone
- How to check, in an afternoon, whether ChatGPT and Perplexity can even read your pages
- The questions buyers really ask, and how to write pages that answer them
- Reviews, LinkedIn, WhatsApp and marketplaces, without spreading yourself thin
- A 50-point self-check, a 90-day plan, and a brief you can hand straight to your web team
Contents
What is inside
- Before You Start
- 1The Silent Shortlist
- 2How Google and AI Decide
- 3One Name, One Story, Everywhere
- 4What Your Website Must Do
- 5Fast and Readable by Machines
- 6Pages That Answer
- 7Google Today
- 8Local Search and Reviews
- 9Getting Named by ChatGPT and Other AI Assistants
- 10Social, Video, WhatsApp and Marketplaces
- 11Measure, Then Your 90-Day Plan
At the back
- All the Quick Checks
- The Self-Check Toolkit
- A Brief for Your Web Team
- Glossary
- About the Author
For readers
Companion sheets
The book asks you to keep a few simple sheets. Here are ready-made versions, free to download and change.
- Business facts sheet Chapter 3. One official version of every fact, plus a listings check and change log Download
- Question bank Chapter 6. Every buyer question, scored, with the page that answers it Download
- Enquiry log Chapter 11. Every enquiry and how they heard of you, with a monthly summary Download
- Monthly dashboard Chapters 9 and 11. The one-page dashboard, with the AI prompt test built in Download
- Quarterly check sheet Chapter 11. The 50-point score, your rung on the Visibility Ladder, and the quarterly checks Download
About the author
Arun Agrawal
Arun Agrawal works on one question: when a buyer asks Google or an AI assistant for a supplier, does your business get named? He reviews how businesses appear across Google, AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, Claude and Copilot, and what their websites need so that these systems can find, understand and trust them.
He has worked in information technology since 1986 and has run his own companies throughout. He is the founder and CEO of EbizIndia Consulting Pvt. Ltd., established in 2007, which serves clients in India, the UK and the USA. He is a Charter Member of TiE (The Indus Entrepreneurs).
He holds a Master of Engineering from Jadavpur University, where he was awarded the Gold Medal, and has spoken at events hosted by NASSCOM, TiE, the ICAI and MCCI.
Kept up to date
AI search changes. So does this book.
The book is revised as Google and the AI assistants change how they choose which businesses to name. The PDF always stays at the same address, so the copy you download, or a link you share, is always the latest edition.
You are reading the First edition, 2026.
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First edition
- The first edition. Facts and platform details checked in September 2026.
| Title | Invisible to Prominent: How to get found on Google, recommended by ChatGPT and chosen by buyers, wherever they look |
|---|---|
| Author | Arun Agrawal |
| Publisher | EbizIndia Consulting Pvt. Ltd. |
| Edition | First edition, 2026 |
| Pages | 130 |
| Format | PDF (free) |
| Language | English |
Questions
About the book
Is the book really free?
Yes. The full book is a free PDF on this page, with no form to fill in and no sign-up.
Do I need technical knowledge to use it?
No. It is written for owners and managing directors. Every check uses free tools and exact steps, and A Brief for Your Web Team turns the website chapters into a list your developers can work through.
How often is the book updated?
Google and the AI assistants change often, so the book is revised as they do. Each edition is dated on this page with a note of what changed, and the download always gives you the latest edition.
Where are the sheets the book mentions?
The business facts sheet, question bank, enquiry log, monthly dashboard and quarterly check sheet are on this page, under Companion sheets.
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