AEO Readiness Assessment: Will AI Search Cite You?

Assess Your AEO Readiness

Ten questions on the things that decide whether an answer engine names you:

Whether your business resolves to one clear entity, not several
Whether your answers exist as text an assistant can quote
Whether anything outside your own site backs up your claims
Whether AI crawlers are allowed in, by decision rather than by accident
Whether you actually know what the assistants say about you today

Time required: 3-5 minutes | Questions: 10

What this tool does

AEO is answer engine optimisation: being named in the answer an AI assistant gives, rather than ranking on a page of links. This assessment scores the four things that decide it — whether your business resolves to one unambiguous entity, whether your expertise exists as text an assistant can quote, whether anything outside your own site corroborates it, and whether AI crawlers are allowed in. You get a score out of 30 and the specific gap to close first.

What is AEO and how is it different from SEO?

SEO gets a page ranked in a list of links. AEO gets your business named inside the answer an assistant writes, where there is no list. Ranking rewards relevance and authority; being cited rewards being unambiguous, quotable and corroborated.

Why does ChatGPT not mention my business?

Usually one of three reasons: it cannot tell which company you are because your identity is inconsistent across the web, there is no self-contained sentence on your site worth quoting, or nothing outside your own site backs up what you claim.

How do I make my website easier for AI assistants to quote?

Write the question as a heading exactly as a customer would ask it, then answer it completely in the first paragraph beneath, in plain HTML text. Assistants quote self-contained sentences, not sales copy and not text drawn by JavaScript.

Question 1 of 10

Does your site publish one canonical Organization (or LocalBusiness) block in structured data, referenced by a single @id everywhere?

We have no structured data for the business at all

Structured data exists, but several pages each declare their own copy

One Organization block on the homepage, other pages do not reference it

One canonical Organization node with a stable @id that every page and the blog reference

How many of your off-site profiles are listed in sameAs, and have you opened each one?

We do not use sameAs

A few URLs are listed, but nobody has checked they resolve or are ours

Three or four verified profiles are listed

Every listed profile has been opened and confirmed, and dead or wrong ones were removed

Can an assistant tell your company apart from a similarly named one?

We have never checked whether a namesake exists

A namesake exists and we know answers sometimes confuse us with them

We mention what we do clearly, but publish no explicit disambiguation

We publish a disambiguating description, a registration number or a Wikidata link that settles it

When somebody asks a question your business answers for a living, where does that answer live on your site?

Nowhere in writing, it happens on calls

Buried inside long pages with no clear question anywhere

On a FAQ page, phrased the way we talk internally

As a heading phrased the way a customer asks, with a complete answer in the first paragraph beneath it

Is your key content readable without running JavaScript?

Most content is rendered by JavaScript after load

Some important sections need JavaScript to appear

Main content is in the HTML, some supporting detail is not

All content that matters is in the served HTML, JavaScript only enhances it

Does your robots.txt make a deliberate decision about AI crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended?

We have never looked at robots.txt

It exists but says nothing about AI crawlers either way

We block some AI crawlers without having decided why

Each AI crawler is explicitly allowed or blocked as a deliberate choice, and we know which

Who is named as the author of your content, and what proves they know the subject?

Content is unattributed or credited to Admin

A name appears but there is no author page or credentials anywhere

Authors have a byline and a short bio on the site

Each author has a page with credentials and experience, linked by @id from every article

How current and how specific are the facts on your site: prices, coverage, capabilities, dates?

Much of it is out of date and we know it

Broadly accurate, but vague, with no dates or figures

Accurate and specific, updated when somebody notices

Specific figures with visible dates, reviewed on a schedule, and consistent across every page

Does anything outside your own website corroborate the claims you make on it?

Nothing, our site is the only source

A directory listing or two, mostly unclaimed

Several verified profiles and some third-party mentions

Independent sources — registries, industry sites, named clients or press — that repeat the same facts

Have you actually asked ChatGPT, Claude, Perplexity and Google AI Overviews about your category and recorded what they said?

Never tried it

Tried once out of curiosity, nothing written down

We check occasionally and have a rough sense of where we stand

We test a fixed set of prompts on a schedule and track whether we are named, cited or missing

AEO Readiness Assessment

Assess Your AEO Readiness

What this tool does

What is AEO and how is it different from SEO?

Why does ChatGPT not mention my business?

How do I make my website easier for AI assistants to quote?

Your Responses

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