Study · 6 October 2026 · 30 websites, 18 points
What 30 manufacturer websites tell a buyer.
Before a buyer calls, he looks you up. This check read the websites of 30 Indian manufacturers who supply industry and projects, the way a buyer and a search engine read them, and marked each on 18 points a buyer looks for. It was run for Arun Agrawal's guide Before the Buyer Calls.
What stands out
Most sites give a phone number. Few give the buyer his answers.
of 30 gave a phone number on the home page
of 30 stated production capacity as a number
of 30 described a past project or supply in any detail
of 30 let a buyer attach a drawing to an enquiry
The facts a buyer needs most (past supplies, a quote route that takes a drawing, certificates he can open) are the ones fewest sites give. A manufacturer who writes them down stands out.
The results
All 18 points, sites out of 30
Yes means the fact was found in the text of the pages read. Unclear means the evidence was ambiguous, or the item's own page was not among those read; it is never counted as yes or no.
| Point checked | Yes | No | Unclear | Chart |
|---|---|---|---|---|
| First home page heading says what the company makes | 19 | 10 | 1 | |
| Production capacity stated as a number | 14 | 16 | 0 | |
| Machine or equipment list given | 15 | 14 | 1 | |
| Plant location with town and state | 25 | 0 | 5 | |
| Plant area or size stated | 13 | 17 | 0 | |
| At least three clients named in text | 11 | 14 | 5 | |
| Past projects or supplies described in any detail | 2 | 27 | 1 | |
| Approvals or vendor registrations named | 6 | 24 | 0 | |
| Certificates named | 18 | 5 | 7 | |
| A certificate can be opened or downloaded | 1 | 12 | 17 | |
| Product specifications given as numbers | 16 | 14 | 0 | |
| Downloadable brochure, catalogue or datasheet (PDF) | 11 | 17 | 2 | |
| Quote request form separate from the general contact form | 7 | 21 | 2 | |
| Form lets the buyer attach a drawing or file | 2 | 27 | 1 | |
| Phone number in text on the home page | 26 | 4 | 0 | |
| WhatsApp link present | 12 | 16 | 2 | |
| Named person or designation for sales | 8 | 19 | 3 | |
| Statement about export or countries supplied | 15 | 11 | 4 |
YesUnclearNo
Read each figure as a count of what was found on the pages read, on one day, and not as a measure of any one company. The evidence for each site is held by the author.
How the sites were chosen and read
The sites were found through ordinary web searches for seven kinds of manufacturer that supply other companies: pre-engineered buildings and roofing (4 sites), structural fabrication (4), castings and forgings (5), machined and sheet-metal components (4), industrial equipment (5), electrical products for projects (4) and industrial packaging (4).
Each needed its own website and was chosen to look mid-sized, roughly Rs 20 to 200 crore a year: one to a few plants, not a listed giant, not a single-shed workshop. The home page was read with up to three inner pages, normally the about or infrastructure page, one product page and the contact page, as text only, through an automated fetch tool, on 6 October 2026.
The limits
- Four pages per site at most. One site allowed only two. The "no" figures are upper limits and the "yes" figures lower limits.
- Text only. Logos, certificates and figures shown only as pictures were not counted. That is roughly how a search engine or an AI assistant reads a page, but a person looking at the screen may see more.
- Turnover not verified. "Mid-sized" is a judgement from what each site says. One or two may fall outside the Rs 20 to 200 crore band.
- Not a random sample. These are sites that came up in search and could be read, with Gujarat (7) and Maharashtra (6) the largest of twelve states. The weakest sites are under-represented.
- One day. Sites change.
Two related checks
Arun's other guides carry checks of their own. On the 30 websites of dealer-led manufacturers read for Grow Through Dealers, a buyer could find a named dealer or outlet on 3. On the 30 Indian exporters' websites read for Chosen Worldwide, a certificate number appeared on 1, carton or container packing on none, and buyers were named or described on 5.
Where the gaps are widest
The problems behind the lowest scores
AI Search Visibility Blueprint
See how Google and AI assistants read your website today
A detailed written report on your own website: where it stands with Google, ChatGPT, Gemini and Perplexity, why buyers' questions are answered with other names, and what to correct, in what order. Written so your own web team can act on it.
- Rs 10,000 + GST one-time fee
- 24 hours from payment
- 100% money back if it does not excite you
Send it to 98310 27107. Arun looks at the site first and sends the payment link only if the Blueprint is worth your money.
What the Blueprint covers →Or score your website yourself in 10 minutes →
FAQ