An insurance agent's website brings in enquiries when it earns trust. Add a blog that lists real client case studies and answers common questions honestly, write in your customer's language rather than jargon, avoid inflated claims, post at least once a week, and share each post. Visitors who come to trust you pick up the phone.
Add a blog that answers real questions
The blog is where a plain website becomes a reason to trust you. List case studies of your clients, the cover they needed and the solution you offered. Take one question people typically ask, and answer it in detail, with more facts and figures than you could fit on a service page. That depth is what a prospect searches for, and finding it on your site puts you ahead before you have spoken.
Write like your customer, not like a brochure
Do not use technical jargon. Use the language of your customer, the words ordinary people actually use. And do not create hype. Avoid false, over-the-top claims like a guaranteed 20% return. Stick to the basics, because people prefer to work with someone clear and honest, and insurance is a business built entirely on trust.
Keep a steady, realistic posting rhythm
Do not try to publish five posts in one day, because you will get bored and stop. Keep a minimum target of one post a week, which adds up to 52 in a year, and twice a week is very good. Each post should be a little detailed and carry the least possible sales pitch. Consistency, not intensity, is what builds an audience.
Share every post
Once a post is live, share it on Facebook and Twitter with the link and a teaser line. As more people visit your site and read the blog, you build a following, and some of those visitors will call and ask for help, which is new business walking in. The same honest, question-led approach sits behind everything we do to help a business get found in search and AI answers.
Get a website that brings you enquiries
If you want a website set up the way described here, with a blog and sharing built to generate leads, we can build it for you.
Talk to us about your websiteQuestions insurance agents ask
What should an insurance agent blog about?
Write up client case studies, the type of cover a client needed and the solution you offered, and take common questions and answer them in more detail than a service page allows, with real facts and figures.
How often should I post?
Keep a minimum of one post a week, which is 52 in a year, and twice a week is very good. Do not try to write five in a day, because you will lose interest fast. A steady rhythm beats a burst.
Should I promise high returns to attract clients?
No. Avoid hype and over-the-top claims like a fixed 20% return. Stick to the basics and be clear and honest, because people prefer to work with people they can trust.
Can you set up this kind of website for me?
Yes. We build lead-generating websites for insurance agents, with the blog and sharing set up so visitors turn into enquiries.