I was recently helping a CA firm optimise their web site and found that they were focussing on selling a service – “register a company in Singapore” – on a page targetting a research-intent keyword – “doing business in Singapore”. This clear mismatch in search intent and page copy set me thinking and hence this…
What do you do when you come across a slow loading website? Get frustrated, click the BACK button and visit other faster websites, right? Your prospects are also doing the same on your site. A fast web site is very important in today’s world as people are getting more and more restless. Google has openly…
Do you use Google Analytics on your website? Do you regularly see the stats and identify KPIs which will help you make quick wins? I have listed a few areas which I watch regularly for identifying ideas to improve my results. Most visited pages I give the maximum attention to the top 10 (or 20)…