Amit Jadhav’s Masterclass at TiE Kolkata: Key Takeaways
What a brilliant start to 2025! On 10th January, we witnessed an absolutely engaging and highly interactive masterclass by the renowned Amit Jadhav at our TiE Kolkata session. The energy was infectious, and the insights were pure gold for anyone looking to boost their productivity and profits in today’s digital landscape.
Amit didn’t just present—he performed!
With his masterful oratory skills and dramatic flair, complete with stunning animations, he set the perfect tone for what turned out to be one of the most valuable sessions we’ve attended. As a fellow TiE member, I’ve compiled the most actionable insights from his presentation that you can implement straight away.
Building Meaningful Connections Through Smart Engagement
The session kicked off with a game-changing strategy: meaningful engagement over meaningless broadcasting. Amit emphasised that we should focus on posting thoughtful, valuable comments on posts by our target audience rather than just pushing our own content. This approach helps us appear on their radar organically and builds genuine connections.
Now, you might be thinking, “That sounds like a lot of work!” Here’s the brilliant part—Amit introduced us to tappy.ai, a fantastic tool that assists with AI-powered commenting. The free version allows up to 5 AI-assisted comments per day, making this strategy completely manageable.
Remove Friction, Increase Distribution
One insight that really struck me was about removing barriers to content consumption. Amit strongly advised against putting forms in front of downloadable materials like infographics and brochures.
When people want to access your content, let them! This friction-free approach increases your brand’s reach as people are more likely to share and distribute your materials.
The strategy extends to creating multiple single-page brochures and information sheets for free download. Think of each piece as a mini-ambassador for your brand, working 24/7 to spread your message.
Smart Email Marketing with AI
Amit touched upon setting up intelligent email sequences that can automatically send follow-up emails once a recipient has actually read the previous one. While he didn’t specify the exact tools for this advanced functionality, platforms like MailChimp are moving in this direction with their engagement-based triggers.
He also mentioned sitechecker.cc in passing, which appears to be a useful resource for website optimisation and monitoring.
Trust: The Ultimate Currency
Referencing a LinkedIn survey, Amit highlighted that trustworthiness and transparency are the highest-value parameters buyers consider when making purchasing decisions. This insight should fundamentally shape how we present ourselves and our businesses online.
Strategic Social Media Presence
The masterclass emphasised being active on Quora and Reddit, answering genuine questions from users. This positions you as a helpful expert rather than just another salesperson.
Amit also stressed the importance of dominating the first page of Google when people search for your name. Company managers will absolutely research you on social platforms, so maintaining a professional, engaging presence across multiple channels is crucial.
Understanding the Buyer’s Journey
One of the most valuable frameworks Amit shared was the buyer’s journey: Discovery → Deliberation → Discussion → Decision. We need to excel at every stage, providing the right information and experience at each touchpoint.
Content Strategy That Actually Works
For content creation, Amit recommended using AnswerThePublic.com and AlsoAsked.com to discover what questions your audience is actually asking. These insights can then be fed into AI tools to generate comprehensive FAQs and blog posts that genuinely serve your audience.
Research Your High-Value Prospects
Here’s a brilliant tactic for approaching significant prospects: download their latest annual report from Google (search “company name annual report”), upload it to ChatPDF.com, and ask strategic questions like “What is the company’s vision for the next 3 years?” This preparation gives you substantial talking points and shows genuine interest in their business.
Leverage Testimonials Effectively
Client testimonials aren’t just nice-to-haves—they’re trust-building powerhouses. Place them strategically on your landing pages to immediately establish credibility with new visitors.
Powerful Tools for Modern Businesses
Amit introduced several game-changing tools:
- gamma.app for presentations
- beautiful.ai for design
- durable.co/ai for website creation
- 10web.io/ai-website-builder for generating compelling “About Us” content
The Ultimate Blog Post Creation Process
Perhaps the most practical takeaway was Amit’s systematic approach to creating high-ranking blog content:
- Generate Questions: Start with your product/service and create questions beginning with what, why, and how
- Test Headlines: Use MonsterInsights.com/headline-analyzer to score your titles
- Improve Headlines: Feed your title and score to gemini.google.com asking for better alternatives
- Create Outline: Use app.GravityWrite.com to generate a structured blog outline
- Write Content: Ask Gemini to create an SEO-enabled 1200-word blog post using your outline
- Avoid AI Detection: Run key paragraphs through Quillbot’s paraphrasing tool
This systematic approach can help you achieve excellent search rankings within approximately 3 months of consistent publishing.
The Chrome Extension Game-Changer
As promised, Amit demonstrated Tappy.ai, the Chrome extension that assists with LinkedIn commenting. It’s free to register and helps you craft sensible, detailed comments on posts by your target prospects, making meaningful engagement scalable.
Looking Ahead: The Search Revolution
Amit predicted that perplexity.ai will dominate the search landscape in 2025. Start using it now to experience superior search results and stay ahead of the curve.
The Heart of Business Success
The session concluded with a profound truth that resonates deeply: “Business is all about relationship building.” When we focus on building genuine relationships, business success naturally follows.
Amit also showcased his latest book “Crush It” and left us with his memorable tagline—a clever play on “Band Baaja Baraat”—“BrandBajaBusiness: Brand badhao, business pao” (Build your brand, get business).
Your Next Steps
These insights are only valuable if you implement them. Start with one or two strategies that resonate most with your current business needs, and gradually incorporate others as they become routine.
The digital landscape is evolving rapidly, but with the right tools and strategies, we can not only keep up but stay ahead of the competition. Here’s to a productive and profitable 2025!
Hope you found this summary useful! Connect with me on Twitter @ebizindia and LinkedIn arunagrawal. Feel free to comment on my posts using—you guessed it—tappy.ai! 😊
