Recently I attended a pitch-fest competition organised by Sramana Mitra. While there were a few interesting ideas put forth, I was disappointed to see almost all the presenters make a mess of their talk. They used lots of time to deliver little insight into their product and plans.

I have posted 10 tips for effective presentations to Investors on my blog and invite you to check these out and be prepared for make a killing pitch the next time you do so.

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We are pleased to share with you that we have upgraded our web server to solid state hosting with much better CPU and more RAM. All of this results in highly improved loading speed for our websites and also those of our clients hosting their websites with us. As we see it, we are the first company in Kolkata to offer solid state hosting now. We also offer the enhanced speed and security for websites through our partnership with Cloudflare, which can be activated through your Cpanel based control panel directly.

For technically inclined people, we now have a fully solid state drive (SSD) as our main drive where the operating system, websites and the databases lie. This replaces the moving SATA based drives and improves the latency of data by several factors. We do backup our data daily on the regular SATA drives.

We were not getting good support from our earlier hosts and therefore some support calls were getting delayed responses. We have now moved to LiquidWeb on the recommendation of some good friends and let me just say this – we are mightily pleased. They response quickly and the support staff know their job, they do not fire canned messages and leave the rest to us. If you are thinking of getting a dedicated server or a VPS, we are happy to recommend LiquidWeb whole-heartedly.


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Recently I was reviewing the UK phone number validation on a web service we built for a web maintenance client. I noticed that a large number of people have entered phone numbers in the format 447….. instead of the more traditional 07….. and are therefore getting rejected. Just by updating the validation to accept such numbers, we will salvage around 5 leads per day. This is equivalent to 150 more leads per month or 1825 more leads per year. Not bad for 15 minutes of work.

Here is a summary: 

  • Typically UK users enter phone numbers as 020….., 01274….. etc. The mobile numbers are mostly 07…..
  • While this is fairly well standardised, there are some users who enter numbers like 7….. (without the leading zero), or as 447….. (44 is UK country code). A few may try to enter +447….. (technically much more accurate as this will work from anywhere in the world). You should be able to accept these. We have adopted a pre-processing script that converts all these to the much more standardised 020….. or 07….. type formats.
  • Some people also enter numbers like 4407….. where the zero following the 44 is not needed. We also take care of removing these extra zeroes.

These changes are quite small but have allowed us to accept several more submissions and will increase the daily lead count by a nice margin.

Check out your validation routines to locate such blocks and clear them up. Or you can engage our web maintenance team to review and update your entire website.


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I am happy to share this with you – we are coming up with a whole lot of software that will help you run your business easily and with higher productivity. The primary focus with most of these will be the ease of use and low cost. We will consciously avoid the feature bloat that makes the learning curve steep and the cost high.

For many of these products, there will be fantastic, feature-rich software on the market that will need several hours to install and several days to master. And may be, some of your team members might really have a tough time to get on top of these. Our range will be different – these will do a few things very well and your team members will quickly learn how to use them and get productive.

Interested? The first product (task management software) has been launched – check out here.

Stay tuned for more.

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