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"Ebizindia
Newsletters - 2"
You
will get articles and offers about various topics which include
marketing in general and particularly on the Internet.
IN
THIS ISSUE:
- Editor's
note
- Special
Holiday Promotion - Buy 1, Get 1 FREE
- Narrow
Your Focus, Broaden Your Sales by Dr. Michel Fortin
- Quotes
of the month
- Product
Review: Exitblaze
- Technical
Nuggets
- At
last
1.
Editor's note
A very warm welcome to you. I am back after a small break. I attended a
family marriage recently and had a great time with friends and family.
This
issue comes to you at a time when there is a loud rumour about economic
recession. The article by Dr Michel Fortin should give you some tips on
how to operate in such times.
EXITBLAZE
helps you convert leaving visitors to more traffic. Feel free to forward
this newsletter to your friends. I hope you enjoy this edition. I will
greatly appreciate your feedback.
Send
your opinion to nlfeedback@ebizindia.com
and help me improve this
newsletter to serve you better.
Arun Agrawal
2. Special Holiday Promotion - Buy 1, Get 1 FREE
Dr.
Ken Evoy is the author of the best-selling ebook “Make Your Site Sell”.
This is considered to be the bible of selling on the ‘Net. There are
many other “highly recommended” books
offered by him including “Make Your Words Sell”,
“Make
Your Price Sell”.
I
strongly recommend you to check out these books at http://www.ebizindia.com/myssnl?id=ecom-newsletters
before 1st January 2002
and
take advantage of their “Buy 1, Get 1 FREE” offer.
The
details are on the website. Don’t miss this exclusive offer. Click
here: http://www.ebizindia.com/myssnl?id=ecom-newsletters
3.
Narrow Your Focus and Broaden Your Sales
By
Dr. Michel Fortin
If your web-based business solves a specific problem, then your chances
of online success are good. This is not a facetious statement
because you'd be surprised to know how many businesses go
online with no clear objective whatsoever. But in order to increase
those chances, an immensely important step in marketing effectively
online is required -- targeting.
This
is where many marketers fail, for they are trying to be "all
things to all people." Their web site may offer a product that
solves a specific problem. And unquestionably, the marketplace
-- and the potential -- on the Internet is huge.
But
it
is also for this very reason that general offers either get easily
drowned in this boundless electronic ocean or fail to capture
the netizen's attention due to the vagueness of the offering's
nature.
Since
the marketplace is so vast, attention span so short and competition
so enormous, there is no better place for market targeting
than on the Internet. Today's rapidly changing, technology-driven
marketplace mandates a sharper marketing aim.
If
your business doesn't have one, you're going to either have a really
tough time or require a huge marketing budget.
Therefore,
try to discover the demographics as well as the psychographics
of your niche -- your niche being your core, largest
or most profitable market.
If you don't have a narrowly
defined
market, then identify it or isolate one. And once you've defined
it, it will then be easier for you to market your offer in
front of an audience that will most likely be genuinely interested
in it. Otherwise, without one you'll be merely shooting
blanks.
Demographics
are the basic qualities and characteristics of your market.
They include age, gender, culture, employment, industry, income
level, marital status, location and so on. For example, does
your product cater uniquely to women? Is it more appealing to
a specific industry? Does your product complement another type
of product? Is your market mostly made up of French Canadians?
In other words, who buys from you specifically?
If
you were to answer that last question with "everyone," then you
are falling in the "all things to all people" trap mentioned earlier.
Avoid it as much as you can. But if you do cater to a diverse
market, then the trick is to find out who buys from you the
most or the most often. Above all, ask yourself this all-important
question: Who is my perfect customer?
On
the other hand, psychographics consist of the emotional and behavioral
qualities of your target market.
They include
emotions,
rationales, buying histories, psychology and thought processes
behind the decision to buy your product.
For example,
they
include your customers' interests, associations to which they belong, previous purchases they've made, other similar or
related
products they've consumed, activities in which they're engaged,
the length of time they remained with a particular company
in the past, and so on.
Stated
differently, demographics define the qualities of those people
who may *need* your product, while psychographics are the qualities
of those who may not only need but also *want* your product.
Before you target your market, profile your customer --
your
perfect customer. You can start by conducting some marketing
research among your current client base, potential clients
and clients of other similar products or companies. But never
underestimate the gold mine that can be found in your own
backyard
-- your clients.
In
order to illustrate the difference between demographics and psychographics,
let's look at cosmetic surgeons and particularly hair
transplant doctors. Hair restoration caters typically to men
who have experienced hair loss and are able to afford such an
operation. In other words, men and bald men specifically are potential
patients because they may need more hair.
But
psychographics on the other hand go a little further. In this
example, they are comprised of men who not only need more hair
but also want more hair.
This is important since not all of
them
do -- it's a matter of personal priorities, just as the type
of clothing one chooses to wear. If you think about it, would
you consider all bald men as potential clients? Hopefully not.
Therefore,
in order to target this specific market as precisely as
possible and thus generate higher quality leads, doctors must take
their patients' psychographics profile into account.
Elements
include their lifestyle, their interests, the type of industry
in which they work (since certain industries are more image-related)
as well as their previous buying habits (such as men
who have already invested in other forms of hair replacement solutions).
Once
done, they can easily find places on the web where this perfect
customer hangs out. They fish where the fish swim. For example,
there are web sites and even "vortals," which are niche-based
portals, catering to bald men seeking a hair loss solution
(like regrowth.com). There are even discussion lists and
ezines whose subscribers consist of people suffering from thinning
hair. And of course, the list goes on.
Nevertheless,
keep in mind that less is more. Narrow your focus to
a specific niche and, paradoxically, you will broaden your sales.
Arm yourself with as much information as possible about your
perfect customer, and then target *that* customer more than any
other. While you can't be everything to everyone, you shouldn't
be targeting everyone for everything.
Michel
Fortin is an internationally acclaimed and highly sought-after
consultant whose marketing advice has helped countless
clients earn millions of dollars in record time.
He is
also
the Senior Editor of Internet Marketing Chronicles, a weekly
newsletter with 125,000 subscribers, as well as the author
of four books. His latest book, "Power Positioning Dot Com"
reveals how to keep your product or service indelibly carved
into your prospects' uppermost consciousness at all times.
Click
here for details: http://www.ebizindia.com/ppnl?id=ecom-newsletters
4. Quotes of the month
"...but one thing I do: forgetting what lies behind and reaching
forward to what lies ahead, I press on
toward the goal..." - Apostle Paul
5. Product Review: E x i t B l a z e
------------------------------------
Concept:
Website Traffic Building System
Overall
Rating: 5 out of 5
Ease
of Use: 5 out of 5
Effectiveness:
5 out of 5
Recommendation:
Use it Immediately - Landmark Development Here Price:
FREE
Mark
Joyner and Aesop are at it again - and this time they mean
business. You probably remember another traffic building tool
from them with a similar name, but they say this one is "100
times more viral."
Does
this one live up to all the hype? Well, let's look at what
some well-known authors have been saying about it: "This
will change the Internet forever."
Joe
Vitale, author of "Hypnotic Writing"
"The
hands-down best way to get traffic to your site ever created. Period."
Bob
Bly, author of "Idiots Guide to Direct Marketing" When
I first looked at it, I thought, "Well, there are some other
tools similar to this on the net... What's so special about
this one?"
Then,
when I used the Setup Wizard and walked through the setup
process, all of a sudden it clicked. There are some subtle
differences in this tool that make it truly unique.
And
these differences may very well make it the most viral promotion
tool in net history.
If
for nothing else, just the sheer momentum of any such release
from the Aesop/Mark Joyner team is sure to be huge.
Not
riding the wave they create is pretty much suicidal on the
net. Even their competitors seem to gladly hop on with them
and enjoy the ride. And rightfully so, as they know it
will
earn them lots of money.
Definitely
catch this wave: http://www.ebizindia.com/ebnl?id=ecom-newsletters
Listen,
this thing is so easy, and so effective that you would
be certifiably insane not to use this immediately.
I
mean that.
Bottom
Line: This is probably the most effective traffic building
system I have ever encountered - and quite possibly there
will never be anything like this again. I mean that.
I
just hope it stays free... You should get it now while it
still
is. Click here: http://www.ebizindia.com/ebnl?id=ecom-newsletters
6 Technical Nuggets
Useful CGI scripts
http://www.cgiresources.com
7. At last
A
quick note before I signoff!
I
use Clickbank for all the ebooks that I sell online. I
invite you to open a free account with Clickbank.
Click
here - http://zzz.clickbank.net/r/?ebizindia
You
will be able to sell a lot of products offered by existing Clickbank
merchants and earn handsome profits ranging from 5% to 50%.
Special
offer:
Just
email me your Clickbank “nickname” after you have signed-up
and I will rush you a very informative ebook about
selling on Clickbank, with my compliments.
Yours in success …
Warm
regards
(Arun Agrawal)
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