"Keyword Research - Find Your Niche Market"
by
Arun Agrawal
Its
true!
"Don't try to create search engine traffic. Stand in front of
the lane where traffic is."
When
you are thinking of creating a new product or developing a website,
you should first find out what is it that people are looking for.
Two things are very important for you to succeed.
-
The product or site should relate to something you love. You
can create a
successful site on horses only if you love horses.
-
You have to locate what topic related to your subject is in
heavy demand. Is it care and upkeep of
horses or horse racing?
If
you do not identify a niche market and become an expert in that
subject, you will have a tough time succeeding in your venture.
Locating
your niche area has become easier than ever
There are several tools
that help you to locate variations of your basic theme and then report
the demand, supply and profitability of these keywords, based on the search
engine traffic.
But first, some basics --
Keyword
Demand
The
amount of search engine traffic your selected keyword is having. The
more, the better. This will differ from search engine to search
engine.
Keyword
Supply
The
number of sites that come up when someone searches for the term.
Obviously, the fewer, the better.
This
is your competition. You will have to get a good rank in these search
engine result pages (SERP). You have a greater chance of getting
a good rank and possibly hits to your sites when there is lower
competition.
Keyword
Potential
The
potential of the keyword you are targeting is the ratio of the demand
vs. the supply. If the demand goes up, potential goes up; if the
supply goes up, potential goes down.
However,
there is a twist here.
Which
is a better keyword? One with demand and supply of 100 each or one
with demand and supply of 1000 each. Naturally the later.
So
what we do is - to build this factor in our calculations, we put
potential
= (demand x demand) / supply
This
reports the potential of the second keyword as being higher - which it
is.
You
must note here that the actual figure for potential is not important.
Its main use is to rank the keywords we are planning to target and
identify, which are the ones we will go for first.
What
do you do with these keywords, once you have identified your high
potential keywords? We will be covering this topic in the second part
of this article - "Keyword Rich Content Pages - Climb Up the
Search Engine Ladder".
Arun Agrawal is an Internet Marketing specialist. Contact him
with your website address for specific suggestions on improving your
Search Engine Rank. Write to arun@ebizindia.com
Ad
Word Analyzer software allows you to specify a starting keyword
(keyword seed) and then report popular variations, supply and demand
of these. It also reports the number of ads currently being shown on Google
Adwords and Overture.
Wordtracker
is a subscription based service that lets you enter a phrase and then
suggests variations based on dictionary and thesaurus. You can select
the variations that you want to study further. It will then report
which related key phrases were used at various search engines and how
many times. You can collect these and finally carry out a competition
analysis. This will help you to identify most profitable terms - that
have a fair demand but low or reasonable competition.
This requires a monthly subscription but there is a free trial
available.
Check
it here: http://www.ebizindia.com/wt.php?id=article
NicheFinder is a software that does the same thing but with fewer engines.
It uses Google (free search engine) and Overture ( pay-per- click
search engine) data to work out the most profitable key phrases. You
have to invest in this software just once and then you can carry any
number of missions.
Check
it here: http://www.ebizindia.com/finder.php?id=article
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