"How
To Improve CTR Of Your Google Adwords!"
By
Arun Agrawal
As
you are aware, Google Adwords is one of the
most popular PPC avenues because of several features.
- Low
signup cost (only $5)
- Instant
activation of your account
- Instant
activation of your ad campaign
-
Provision to set daily spending limits
As
the Click-Through-Rate (CTR) goes up, your ad position improves
and Cost-Per-Click (CPC) goes down. This really puts Google
Adwords in a different league.
Here
are some simple tips to improve your CTR --
1)
Specific matching along with broad matching
Generally
when you want to advertise for, say, online dating,
you put online dating in the keywords list.
I suggest that you all of these in the keywords list -
- [online
dating]
- "online
dating"
- online
dating
This
way, when a searcher types just online dating,
the click is credited to the 1st keyword. If the searcher types
a keyphrase including online dating in that
order but as part of a bigger term like free online
dating, it is credited to the 2nd keyword. And if both
online and dating are present
but not together and in that order, like online singles
dating, it is credited to the 3rd keyword.
This
improves the CTR for certain specific keywords and helps to
lower your CPC and also improves your ad position.
2)
Use a variable title
Did
you know that your clickthrough rate (CTR) goes up when the
searcher sees his keywords (that he searched for) in your ad?
This is because Google shows these words in bold.
But
you don't know what term this searcher has used. So how can
you put the term in the title? Try this.
Put
this string in the title field on the Adwords screen -
{KeyWord:
Default Title} where you replace "Default Title"
with a suitable text. Now Google will show the search term as
the ad title if the searched term fits within the 25 character
limit and your default title if the search term won't fit.
Example
- say you use {KeyWord: Online Dating} as the
title and dating as the keyword.
If
someone searches for dating help, the shown
title will be Dating Help. However if one searches
for free online dating resources, Google will
show Online Dating because the search term
won't fit in the title space (25 characters).
Did
you notice the capitalization? If you use Keyword,
then only the first word would be capitalized. If you use keyword,
all the letters will be in small case.
This
tip alone can boost your CTR by 157% or more.
3)
Variable destination URL
Did
you know that Google now allows variable destination URLs? Why
do you need that? Variable destination URL can help you identify
the terms that the searchers are using and you can alter your
page content to suit those terms for a much better conversion.
Let's
see the syntax to get the search term in the destination URL
--
http://www.ebizindia.com/pam.php?kw={keyword}
Here
we are sending the searcher to a PHP program (you can use a
Perl program also), which then stores the terms in a database
for easy analysis. You can plan for yourself how you want to
put this information to your advantage.
Frankly
this tip does not increase your clickthrough rate directly but
once you know what the searches were searching for, when they
arrived at your site, you can change your message for a much
better response.
Arun
Agrawal is an Internet Marketing specialist. He offers Guaranteed
Top 10 Ranking Services at http://www.SEOtop10.com
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