"17
Magic Words That Can Make You a Fortune"
By Ted Nicholas
You
might think this strange, but every day, before I start work,
I stand up, look to the sky, throw my hands in the air, and shout
out loud: "I feel terrific!"
This
is what I call an 'affirmation' -- positive self-talk to charge
up my emotions and help me produce my very best work. An affirmation
can be as simply as "YES!"...as uplifting as "I'm
very happy at this moment!"...or as determined as "I'm
willing to do whatever is necessary to succeed!"
Try
it for yourself right now. Choose a positive message you want
to tell yourself. Then stand up, put your head back, throw your
arms up, and shout it out loud. Makes you feel uncomfortable?
Good! You've just discovered how powerful words can be.
Unlimited
Success & Wealth are All In the Words You Use
What's
the single most important asset you and your business possess?
Forget money and numbers. The true currency of business
is WORDS. Communicating your ideas, your offer, the benefits
of your product -- using words to achieve your aims is the single
most important activity any business ever performs.
Unlimited
success and wealth are as simple as using the right words.
You can get everything you've ever wanted in life, simply
by saying the right words -- because the words which you communicate
determine the quality of your life.
This
is true whether communicating with others or with yourself. Especially
with yourself.
Words
have the power to induce someone to laugh, to cry, to be
kind, to be loving, to be cooperative, or to buy. Or be
unkind, angry, irrational. Whether words are written or spoken,
they have enormous power. Of course, when words are spoken,
the added factors of voice timbre, emphasis, emotion...all have
the potential to cause even more impact.
Use
Words to Achieve a Win-Win Situation
Here
is what few businesspeople seem to realize: People all over the
world really want to help and accommodate their fellow
humans. But they must be approached properly. The magic
words I'll reveal to you in a moment can manipulate a situation
to bring you what you want -- which isn't necessarily a
bad thing.
Magic
Words Can Bring You Riches
The
same words, strategies and techniques which I've used to get the
best results from everyday situations -- like renting a Mercedes
for the price of a Ford, slashing the cost of a first class hotel
room, and buying valuable antiques at huge discounts -- can work
magic for your business, too. Here are 3 of the phrases
which have helped me build a career marketing over $500,000,000
of both my own and my client's products and services.
Magic
Phrase #1 -- Attract All the Money You Need
for any business venture you'd like to start. The magic words
here are "sophisticated investor." Every
successful professional -- such as a doctor or lawyer -- likes
to think of himself or herself as sophisticated. And you can often
attract these people to invest in your business.
Run
an ad in your local paper, highlighting those two key words. Other
magic phrases to include are "Local business person with
excellent track record and reputable history"; "start-up
business opportunity, limited investment, high potential return,"
and "references available."
Magic
Phrase #2 -- Receive Free Expert Help for your business. Simply
announce, "I have a business problem and need expert assistance"
either to a local business group (such as the Chamber of Commerce
which you have in practically every town) -- or putting an advertisement
in the business section of your local newspaper. I've been absolutely
delighted with the quality of assistance provided to me on several
occasions by retired executives. Seek them out in your local area,
and you could benefit from this great source of experienced
know-how, too.
Magic
Phrase #3 -- Get Capable People to Work for Free. Your magic
words here are "piece of the action." Instead
of paying a fixed salary, run ads offering people one of these
options:
Anyone
with a strong entrepreneurial instinct will be attracted
by such an approach. It means there will be no limit on their
income, they will be more independent, they can set their own
hours -- and the harder they work, the more they earn. This is
just the type of person you should employ.
Assume
The Other Person Has Already Said "Yes"
Ask
questions which assume the end result you seek. For example,
speaking with your bank manager about setting up a merchant account,
you might ask these questions:
1.
"How long does it normally take for a credit card charge
to be credited to my account?"
2.
"What discount or percentage of credit card sales will the
bank charge us for your service?"
3.
"How long would it take to get the service in place?"
4.
"What equipment do we need to buy to make it easier for your
bank to process our orders?"
Can
you see how the end result -- having a merchant account so you
can process the credit card orders -- is assumed by the very
words used in each question?
Magic
Words Deliver Power
And
this is especially true when you're speaking to yourself. As I
said at the beginning of this letter, I use affirmations every
day -- standing up, looking to the sky, throwing my hands in the
air, and shouting out a positive message I need to tell myself.
Yes,
I feel ridiculous when I do this too. But that discomfort is just
the push I need to change my emotional state. The magic
words in my affirmations give me the energy and determination
I need to produce my very best work. And I truly believe they'll
help you achieve your goals too.
Ted
Nicholas, widely recognized as one of the greatest direct
marketing wizards of all time, is best known for having earned
24.5 million dollars on the sale of a single book which
was primarily sold through direct mail. He has been called the
Five Hundred Million Dollar Man, having marketed over $500
million worth of products in 49 different industries. Ted is also
internationally revered as one of the greatest living copywriters
who earned as much as half a million dollars from a single 1000-word
ad. His latest book, "Magic Words That Bring You Riches"
reveals 17
magic words that can make you a fortune.
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